TASK 6

Important Of Business Objectives:

1. Survival
2. Competitive advantage
3. Improved decision making
4. Customer and supplier intimacy
5. New products, service and business models.
6. Operational excellence.

New products, service and business models:

 Johor Port also provide the services such as:

1.       JPB Free Zone.

2.       Marine Services.

3.       Container Terminal.
4.       Bulk and Breakbulk services.
5.       OASIS (Marine Centre)
6.       Marine services, logistic services and shipper services

Improved decision making:

The main decision done by Johor Port (JPB) is to larger the port areas. Below are the pictures as shown. It is work to make it bigger due to the number of container, customers, and ships to do their transaction in there.

Operational excellence:

To ensure that Johor Port (JPB) provide the best services, they implement the best  technology.The technology is:

1.       Johor Port Container Terminal System (JCTS)

2.       Multi-Purpose Terminal System (MPTS)

3.       Free Zone Information Processig System (FZIPS)

4.       Vessel Clearance System (VSS)

5.       Marine Service System (MSS)

6.       Port Safety Management System (PSMS)
7.       Radio Frequency Identification (RFID) facility for Contaner Terminal

Customer and supplier intimacy:

JPB has the ability to be accepted and known as the regular partner with its customer from different places. It is because JPB has a:

1. Good management system

2. Large area for the business purpose. The area is home to a comprehensive range of industries specializing in petrochemicals. engineering, furniture, telecommunications, electronic goods and food products among others.

3. Advance technology used. Information & Communication Technology (ICT) is vital to the ports and logistics industry in ensuring customers' and users' needs are constantly met or surpassed. Johor Port leverages on ICT to provide efficient, interactive and fast user-friendly services. ICt is also crucial for the integration of planning and execution of day-to-day operational and management activities, thus an important business tool.